Wednesday, December 28, 2011

brand new

A BEHIND THE SCENES ORAL HISTORY OF SOCCER IN KANSAS CITY
On November 18, 2010, a Major League Soccer team changed its name. One minute they were the Kansas City Wizards. The next, they were Sporting KC. Of course it?s never that simple.
This is that story.
Greg Cotton
Chief Operating Officer, Sporting Kansas City
I hate the word ‘brand’ [...]

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